FARFETCH runs extensive global marketing campaigns and initiatives end-to-end, involving several teams and departments. Of those teams, Marketing Planning is one of the most cross-functional, often bringing together 400 people from 40 different teams.
The planning team leads key brand and marketing activations, including brand partnerships, customer experiences, and trade and promo activities. These activations require support from every brand and marketing team, from retention and acquisition channels to product and analytics teams and every team in between.
Tati Yanchologo, Global Senior Planning Manager for Brand and Marketing, and Emma Stevens, Global Planning Manager, lead the complex campaigns and initiations responsible for bringing together hundreds of people from dozens of teams.